Using semi-open questions to integrate perceptions in choice models
نویسندگان
چکیده
منابع مشابه
Using semi-open questions to integrate perceptions in choice models
This research investigates the measurement of perceptions by means of adjectives freely reported by respondents in semi-open questions. It involved the use of semi-open responses of 1′763 Swiss individuals to develop indicators for a latent variable representing the perception of comfort of public transportation. The indicators are then incorporated into a discrete choice model of revealed mode...
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ژورنال
عنوان ژورنال: Journal of Choice Modelling
سال: 2014
ISSN: 1755-5345
DOI: 10.1016/j.jocm.2013.12.001